How Can Businesses Build Trust?

As a marketing manager, I talk alot about becoming a ‘trusted source’ but what does that really mean? Consider this:

Putting in place a new settlement on trust will not be easy. It will take time, commitment, hard work and investment. It will require a new perspective on the relationship between business and society, the responsibility of corporations, and the norms that govern behavior. But we trust the effort will pay off.

Get the rest of the article here: How Can Businesses Build Trust? | Cynthia Hansen.

Two Screens Are Better Than One?

Is this still true? I think not in light of more recent research.

Microsoft researchers haven’t perfected the genie, but they’ve found a tool that can increase your productivity by 9 to 50 percent and make your work day easier. And you can begin using it right away. The researchers conducted user studies that proved the effectiveness of adding a second or even third monitor to your workstation, creating a wide-screen effect. In addition, they found out how the operating system needs to change to accommodate a larger screen area.

via Two Screens Are Better Than One – Microsoft Research.

In my personal path, I went from one, to two and even three monitors before returning to two and settling on a single 27″ monitor. You get some of the benefits of the ‘wide-screen’ effect without much of the productivity killing distraction.

How To Craft An Information Diet That Actually Works

How to Craft an Information Diet That Actually Works

Lifehacker Australia has an interesting post on crafting an information diet that I think is worth reading and considering as we prepare for a new year.

Some of us watch a lot of TV. We may read more articles than we need to (the irony is not lost on me here). We go on Twitter to kill our boredom. By consuming information more carefully and treating it like food for our minds (which it is), we can do it in a way that actually works without completely cutting it out of our lives.

Get the rest of the article here: How To Craft An Information Diet That Actually Works | Lifehacker Australia.

Ideas that resonated with me?

  • Create A Separate Account (or Use A Separate Device) for Consuming Information (I use Gmail)
  • Make the Information Come to You (I use Feedly)

They conclude “The amount of time we spend mindlessly consuming information can be astonishing. In order to get a grip on your information diet, separate your information consumption and let it digest, understand what you want from each piece of information, and save time and expose yourself to new ideas by making the information come to you.”

To their advice I would add

  • Jealously guard your business email address — don’t give it to anyone with whom you don’t want to do business — use that Gmail address for everything else!
  • Learn to use RSS and select a feed reader and use it to make information come to you. I have found the best tools to be Feedly, Digg and Feedspot as well as the feed reader in Microsoft Outlook. Use them to lighten your email load.

It might also be a good time to read Clay Johnson’s book ‘The Information Diet‘ — it’s a great resource on this topic.

The information diet

RebelMouse

RebelMouse. Amazing technology. The name is still growing on me. Here they share about their products as well as the process of story telling around it the product.

Have you seen the RebelMouse Company video? It’s pretty great and we’re really excited to share it with everyone. As much as we love working with our brand and publisher clients to create amazing content marketing programs, it’s a different story when the cameras are turned, literally, on us.

Get the rest of the article here: RebelMouse Blog – 7 Things We Learned Making the RebelMouse Company Video.

My RebelMouse page is embedded in my website here.

Let’s be careful out there

Fans of the old Hill Street Blues TV program will remember this…

I just ended a two week long battle with safesear.ch — a stupid piece of malware that highjacked my search in Google Chrome. Because there’s so little in my life I can actually control, I get really agitated when there’s something about my computer that I can’t control so this really drove me nuts!

Now I don’t know about you, but I’m seeing an increase in malware — apps that do malicious things to your computer. And, distributors of malware are getting very creative using official logos and artwork, etc. to get people to download their garbage onto their computers. The most creative one that almost took me in looked like a Flash updater from Adobe, but it wasn’t…

Read the fine print!
Read the fine print!

It’s getting so you have to carefully read everything before you install it so if you’re responsible for your own computer, be very careful about how you update. Read the fine print and only download from the ‘official’ company site. Also, in the past I have been very reluctant to use security suites but I am currently a  Malwarebytes [their tech support helped me get rid of safesear.ch] and AVG Internet Security subscriber. It’s war out there — don’t be a casualty!

Osama wanted new name for al-Qaida to repair image

As a marketing manager, all my challenges pale by comparison…

Bright, shiny objects!

And you think you’ve got branding challenges!

As Osama bin Laden watched his terrorist organization get picked apart, he lamented in his final writings that al-Qaida was suffering from a marketing problem. His group was killing too many Muslims and that was bad for business. The West was winning the public relations fight. All his old comrades were dead and he barely knew their replacements.

Faced with these challenges, bin Laden, who hated the United States and decried capitalism, considered a most American of business strategies. Like Blackwater, ValuJet and Philip Morris, perhaps what al-Qaida really needed was a fresh start under a new name.

The problem with the name al-Qaida, bin Laden wrote in a letter recovered from his compound in Pakistan, was that it lacked a religious element, something to convince Muslims worldwide that they are in a holy war with America.

Wow!

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ZMOT: A new mental model for marketing

One of the most important shifts to understand in marketing and sales today is the new mental model for marketing uncovered through Google research called ZMOT:

Marketing experts explain the four moment model of consumer decision-making, and how to capitalize on the Zero Moment of Truth. Mass media campaigns must account for all the ways consumers can now discover products. Plus, hypertargeting at the beginning of the consumer journey gives a brand more time and opportunities to win customers. The key is to embrace fragmentation and leverage digital tools to talk to the right customers at the right place and time.

Winning the Zero Moment of Truth – A New Mental Model – Think with Google.

Learn more here:

and

and

Eric Schmidt: Google Will Give Higher Rankings to Content Tied to Verified Profiles

English: Eric E. Schmidt, Chairman and CEO of ...

Regardless of how one feels about it, effective use of Google Plus is the defacto standard for getting found in search:

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”

When Google introduced authorship markup in 2011, Google did note that they were “looking closely at ways this markup could help us highlight authors and rank search results.”

Now Schmidt has made it explicit: in the future, you can boost your rankings by using Google authorship, and as we’ve reported before, Google+ has been designed to be an identity verification network.

via Eric Schmidt: Google Will Give Higher Rankings to Content Tied to Verified Profiles – SEW.

You WILL be assimilated…

Google semantic search; the next big thing?

Google semantic search should be on your radar if you’re at all interested in getting found in search. If you’re unfamiliar with this term, may I suggest that you read David Amerland’s book Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence. I think my favorite quote from the book is this one…

Something I cannot stress enough is that the fundamental change in the transition from good old-fashioned Boolean search to semantic search lies in creating transparency in your company or brand data to Google’s search. Rather than “telling” search what you think it needs to get you in front of those looking for your services, show it who you are and what you do. This is a change in mindset that transforms Google from an “adversary” of sorts that had to be managed, coerced, and somehow convinced to rank your website and serve it in search to an ally interested in the same things you are: giving the right answer to those who ask a question through search.

Amerland, David (2013-06-27). Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence (Que Biz-Tech) (Kindle Locations 3816-3821). Pearson Education. Kindle Edition.

If you want to get found when people are looking for solutions, get David’s book and stay on top of your craft…

Google Authorship changes have you wondering what to do next?

English: Google Logo officially released on Ma...

Google Authorship changes have me pondering what to do next. I had been attempting to lend authority to our Kestrel Aircraft web content by leveraging my Google+ profile linked by Authorship to my posts at http://kestrel.aero. Friday, Google announced this is no longer an option and for the past 48 hours I have been thinking about what to do next.

First, I’m reading David Amerland‘s book Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence. It’s not a light read, but it is giving me valuable perspective on this issue and is forcing me to take a look at the bigger picture! I strongly recommend his book and now would be a great time to download and read the Kindle version…

The second thing I’m doing is thoughtfully pursuing microdata formats and learning from Schema.org. Here’s a list of good resources I have found along the way:

Google Authorship changes

What do I do now?

What do I do now?

What do I do now?

What do I do now?

What do I do now?

What do I do now?

What do I do now?

https://storify.com/toddlohenry/authorship-is-dead

What have you learned since Friday? Please share below…

Are you ready for mobile searchers?

More and more people are searching for results as they come into your geographic area. Are you ready?

More and more people are searching for results as they come into your geographic area. Are you ready?

More and more people are searching for results as they come into your geographic area. Are you ready?

More and more people are searching for results as they come into your geographic area. Are you ready?

More and more people are searching for results as they come into your geographic area. Are you ready?

http://storify.com/toddlohenry/the-growing-importance-of-a-mobile-site

Being prepared is as easy is as easy as using the following tools in a prescribed system and process:

Small Business Internet basics

Want to know how? Connect with me

A care package for bloggers and other thought leaders…

In the 10 years since I started blogging I’ve posted or shared over 50,000 pieces of content and learned a few tips and tricks along the way. Here’s my latest collection on tips and tricks with an emphasis on effective handling of email and the relationship between mobile and desktop in the cloud. I’ve never offered such a comprehensive catalog of my top productivity tips — if you master these, you’ll be well on your way to becoming a much more effective content marketer…

Tips and tricks that I’ve picked up as I’ve gone along!

Tips and tricks that I’ve picked up as I’ve gone along!

Tips and tricks that I’ve picked up as I’ve gone along!

http://storify.com/toddlohenry/a-care-package-for-a-new-blogger-or-thought-leader

A social media ‘love note’ to Christine Hassler…

I have followed Christine Hassler’s blog for many years — I love her video blog posts for many reasons! I was sad to see this post about some of her frustrations with being ‘popular’ in social media…

So, I put together a social media ‘love note’ with lots of thinks that Christine [or you] could do to get found by informational searchers. It’s about 12 minutes packed with ideas!

If you’re interested in more ideas like this, drop me a note! I can help you ‘get found’ when people are looking for someone like you…

Change of policy…

As of 1/1/2014, I no longer offer basic technology skills as part of my product offering. Instead, I refer clients to the same training tool I use for myself: Lynda.com. Lynda is free for the first 30 days and an affordable $25 per month thereafter to have access to thousands of technology skills courses. Here’s a sample of the high quality training Lynda offers…

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