Get focused and get found
Chart of the day: 44% of people use social media as their news source Many blame Millennials for the decline in newspaper readership. It’s not that millenn. Marketing topic(s):Social media marketing. Advice by Jessica Wade. Source: How we consume news in 2017 – Smart Insights Digital Marketing Advice
A majority of Americans get news on social media, including 18% who do so often. News plays a varying role across the nine social networking sites studied. Source: News Use Across Social Media Platforms 2016
Google News shares:
Our first redesign of Google News in six years focuses on readability, diverse perspectives, and making news easy to navigate for everyone.
Looking to engage in content marketing? You need one of these…
News readers aggregate information from various sources. A modern news reader will allow pulling information from RSS feeds, social networks, and even news sites and blogs that lack RSS functionality. Good news readers will allow grouping and organizing sources and offer a choice of how information is presented. Source: 31 best news readers as of 2017
Inoreader is an innovative news and content aggregator that offers unique features making it a different type of RSS reader. It’s not just another boring RSS reader instead Inoreader offers a unique way to discover amazing new content around the web. It also features a completely functional RSS tool that lets you keep tabs on your favorite blogs and news sites. You can even import your subscriptions from other readers directly into Inoreader to keep all your news content in one place. You can create individual dashboards for different interests, one for technology, one for news, etc. It offers all the features you need to keep an organized dashboard for all the content and news from around the web. Go to the Source: Best News Aggregators
Those who know me know that I believe that news aggregation is critical for content marketing and thought leadership and that I have maintained for over two years now that Inoreader is best of class in this category, leaps and bounds ahead of Feedly and all other news readers. Now, the Slant community, based on the input of 273 contributors has concurred with my assertion; Inoreader is the best!
After considering 31 news readers, the Slant community recommends Inoreader for a reader that just works, Flipboard for a social experience and Tiny Tiny RSS for a self-hosted solution. These recommendations are the result of hundreds of contributions from the Slant community.
Source: Best news reader – Slant
I am also high on Flipboard as well, but no tool is more powerful than Inoreader in my experience. Click here for an archive of all my Inoreader posts…
The internet is supposed to be a great place to ‘get found’ but with explosion of content on the internet, it’s hard to know where small business owners should focus their energy. I used to teach search engine marketing and social media at Northeast Wisconsin Technical College and here’s my list of the most important things a small business owner should do [in descending order]:
Use Flipboard and Buffer to find and share great information on your Google+ page, Facebook Page and Twitter account. You can also add a free RebelMouse page like this that captures everything you share to your social media pages and brings it back to your websites.
This is just a quick overview and I’m sure I left something out. Questions? Feedback? Please enter your comments below…
I drew on these articles to make sure my thoughts were simple but comprehensive:
http://smallbiztrends.com/2016/05/local-seo-checklist.html
Others:
https://plus.google.com/+ToddLohenryTalks/posts/X1KiouN5eLD
I recently listened to a Tim Ferriss podcast which featured an interview with Glenn Beck. In the interview, Glenn Beck talk about his ‘morning briefing’ in which he received digested information from several different staff members in the form of a morning briefing. Well, most of us need a morning briefing few of us have the luxury of a staff to deliver it for us. For that reason I recommend a feed reader.
Content marketers and thought-leaders need to feed themselves a steady diet of information that nurtures their expertise. A good feed reader will manage information from sites sources searches and save information that might be interesting in the future. I call that someday / maybe information.
Sites. Everybody has websites that they should follow to stay on top of news and developments in their profession a good feed reader scratched up do it up a good feeder reader will suggest and track websites that you should follow and allow you to add them as you go along.
Searches. When you follow a site you will get everything that is published to the site whether it’s running or not and for that reason a good feed reader will allow you to search for phrases both inside and outside of your feed reader to catch the keywords that are important to you.
Sources are the experts in your industry that you should follow and read whatever they publish and for that reason a good feed reader will allow you to track people in Twitter and/or Google+.
Finally a good feed reader will allow you to save information for the future in the feed reader or in a tool like Evernote or OneNote.
In my experience there’s only one fear that meets all these criteria in one application and that is +Inoreader. If you’re concerned about finding content marketing content tracking the things you need to know in order to be perceived as a thought leader but I strongly recommend you look into it to help you with your content marketing / thought leadership efforts. #rss #contentmarketing #thoughtleadership
Einstein's Razor 